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DANIEL (COSTA) SALOMAO
In 1997, Daniel Costa Salomao—founder and director of Italo Trading—began his Pro Audio career working for Brazilian transducer manufacturer Selenium Loudspeakers. Daniel spent his first year learning the ins-and-outs of the speaker business at Selenium's Brazilian headquarters.
1998 found Daniel moving to the US, opening and managing Selenium's first state-side subsidiary, and becoming an American citizen. Within a few short years, Selenium became a key-player and a well-respected name in the Loudspeaker Industry.
Daniel left Selenium in 2005 and joined B-52 Professional in Los Angeles, California. In less than 18 months, B-52 jumped from 20 international distributors to over 50 worldwide partners, with more than 50% of their sales coming from exports. In late 2007, Mr. Salomao moved to Italy to manage and direct International Sales for Proel SpA.
Two years later, in 2009, Daniel moved to Miami, Florida to capitalize on his personal relationship with key Latin American companies within the Pro Audio Industry, creating Italo Trading, LLC. Mr. Salomao relies upon his degree in International Business, vast experience from living abroad and managing companies on different continents, and his fluency in English, Italian, Spanish, and Portuguese to manage the Italo Trading in all Latin America countries.
In July 2010, Italo Trading was hired to restructure Behringer's Latin American distribution. Within three years of starting this partnership with Behringer (the largest Professional Audio manufacturer in the Industry today), Italo Trading doubled their already impressive revenue.
Based out of Miami, Florida, Italo Trading is the fastest way to expose your products to the untapped Latin American Market. Team members of Italo Trading's staff are constantly traveling through South and Central America to promote products, conduct seminars, maintain relationships, and to build new partnerships. Join our team and discover the growth your company needs to succeed in today's global economy.
The mission here at Italo Trading is simply this: connecting suppliers with customers. Our history in the world of Pro Audio includes building lasting relationships with quality customers, assisting bothretail stores and distributors, even helping manufacturers with making product decisions that will lead
We hold the key to your success
The staff at Italo Trading works hard to ensure your success by becoming well educated with your products, manufacturing capability, and the long term goals of your team. We break the language barrier, do the traveling and teaching, and extend your reach beyond your borders, reaching customers that you have never had before.
We have entered a new era where NOTHING is secure; respect and honesty are more essential for great business relationships than ever before. Information flows incredibly fast, product life cycles are
shorter, and the rapid development of technology forces us to adapt to new trends or get left behind.
Nothing is more important than you
The future is now
OUR VISION & MISSION
Something we can do for you
We’re a powerful guide to expand your sales.
We’re an international/multicultural team. No matter what you need. We are here to delight you. Anyway
The key to increasing your sales.
We have several years of experience representing companies in the area and that gives us a clear understand what is the manufacturer expectations for its sales. We measure distributors performance monthly and make sure they are on track with the agreed target. Trade ShowsEvery year we attend the most important trade shows in our industry NAMM – Anaheim, CA - USAMUSIK MESSE – Frankfurt, GermanySOUND CHECK – Mexico City, MexicoAES LATIN AMERICA – Sao Paulo, BrazilEXPOMUSICA – Sao Paulo, BrazilPL&S – Shanghai, China
What makes Italo Trading the first choice for your company in Latin America?
Although the language and the proximity of countries in Latin America might make it seem alike, there are a lot of particular factors that have to be understood deeply and that can play decisive role when setting up a successful strategy for each country. Understanding the different cultures and political histories allows us, in a very efficient way, to determine the ideal strategy for each of them.
How we make you successful
(Germany) The first LD Systems-brand PA systems were unveiled in 2002. In just a few years, this evolved into an established pro audio brand with a continually growing list of innovative products. Since those early days, the product portfolio has expanded to encompass more than 350 products that are marketed by more than 500 official dealers worldwide and cover the entire audio sector. "Pro Audio in Motion" is more than just a slogan – it is also the philosophy behind LD Systems. It stands for the continual quest to improve existing products and develop innovative new ones. The objective is to offer high-quality products at a price that appeals to budget-conscious customers and musicians in the semi-professional and professional sector.
(Germany) Cameo® Light is the emerging brand in the world of professional lighting equipment. Alongside studio & standard PAR cans, lighting sets and effects with the latest LED technology, the product line for 2014 is being continuously expanded to include high power indoor & outdoor cans in flat format, PAR cans featuring UV/blacklight functions, professional COB LED lighting sets as well as remote controlled flat par cans with an amazing value for money. All Cameo lighting products are designed to be user-friendly and intuitive to operate – and always with the goal of offering highquality products featuring the latest technology at attractive prices.
(Germany) It all started in 1989 at a kitchen table and has evolved into one of the largest and most successful pro-audio companies in the world. At MUSIC Group, they believe that the only way to ensure quality is to build products in their own factory. That resulted in the building of MUSIC Group City, a state-of-the-art factory. This means you get tremendous value for your money when you buy a BEHRINGER product—and you can relax in the knowledge that your product will provide premium performance for many years to come. The city of Zhongshan in Guangdong Province, China, is a modern metropolis with scenic parks and wide, bustling boulevards. It is also home to BEHRINGER manufacturing.
For over 30 years, Ultimate Support Systems has provided musicians with unique support solutions that are crafted with unparalleled innovation and quality and accompanied by superior customer service. We are determined to invent, design, and manufacturer the smartest support solutions and music accessories in the music industry.
Always Seeking Innovation
Innovation is at the core of Ultimate Support’s past, present, and future. You can trace Ultimate Support’s roots back to 1977, when company founder, musician, and inventor Darrell Schoenig developed an alternative to the existing unwieldy and unsightly speaker stands. His innovative solution, a compact, durable, aluminum stand crafted from parts of a hang-glider, was the prototype for the first in a series of pioneering support stands for speakers, keyboards, guitars, and more.
(United States) Switchcraft, in Chicago Illinois, is a leading supplier of a broad line of components for the audio, video, telecommunication, computer, medical, military, appliance, transportation and instrumentation industries. With a basic line of over 5,000 standard products and thousands of variations, Switchcraft markets products both domestically and internationally through a network of manufacturers' representatives and independent distributors.
Formed in January 2006 by former executives and engineers from Brazil’s most prestigious loudspeaker manufacturer, PRV AUDIO was established to design, create and introduce new and innovative pro audio products. By combining technical and design skills with the understanding of how, when and where to market products, PRV is dedicated to providing reliable, functional and profitable products.
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It was the largest NAMM show in recent years; Music Group had its brands all showcased in the same booth: Turbosound, Midas, Behringer, Bugera. The X32 mixer was, once again, the star of the Show.
HOSA Technologies, that celebrated 30 years in the market in 2014, held a celebration party a day before the show, with the presence of their top executives and worldwide sales force to discuss the strategy for the upcoming year.
They launched several new solutions for the mobile musician during this NAMM Show.
Sao Paulo, Brazil
The biggest Music Fair of Latin America. A fair awaited by thousands of professionals for the great achievement of the business year and desired by the great visitors. Include innovations in musical instruments and the latest releases from the world market.
Expomusica is also the best trade show of its kind in Latin America, brings together over 200 exhibitors that showcase new musical products, accessories and professional audio and lighting.
Italo Trading was present with Pro Shows, representing all the news from Behringer and Powersoft products for the Brazilian Market.
Switchcraft, Inc., the worlds leading manufacturer of interconnect solutions for audio, video and data is pleased to announce the addition of Miami based Italo Trading, LLC to our worldwide team of sales representatives.
Italo will be focused exclusively on our Pro Audio & Broadcast line of products in Mexico, Central and South America.
Daniel Costa Salomao, owner of Italo Trading, LLC is a welcome addition to our team and brings a wealth of knowledge and experience in the Latin American market.
InfoComm International is the trade association representing the professional audiovisual and information communications industries worldwide. Education, including technical and business courses, in the classroom and online. Resources, such as AV standards, thought pieces and market research. Events, including local roundtables and international trade shows
ITALO Trading was present at the show representing Powersoft and HOSA, several new concepts on the Install market were revealed on this show. The growing attendance made it a great place for Powersoft to release their new 8 channels Amplifier Line.
With participants from over 70 countries around the world no other convention deals with the needs of the professional audiovisual industry, such as AES Brazil Expo Workshops , tutorials , academic papers and exposure to participants with a wealth of opportunities for learning , networking and business.
Taking place every year in May in Sao Paolo, Brazil, its distinguished importance in evident the Pro Audio Industry. Every year getting bigger and better, AES is the best show to attend in Brazil if you are in the Pro Audio Industry. Italo Trading is there representing brands from around the world and taking care of customers questions on all the new products.
Sao Paulo, Brazil
sound.check Xpo was conceived with the need for dedicated professionals who live and Industry Music and Entertainment. This is a one of a kind experience for those looking to be at the forefront of technology, finding long lines of equipment and variety of musical instruments.
Italo Trading is present year after year is the Sound Check, in Mexico City. Sound Check is the most important show in the industry in Mexico and brings together an impressive number of independent dealers and all important distributors from the country.
Italo Trading was present again this year at NAMM Show, in Anaheim, California. It’s was a great show for the Music Group; Behringer launched over 50 new products, bringing to the market the latest in technology and innovation.
Daniel Salomao, with Italo Trading, states that “the Latin America Market has been suffering for the last year or so, nevertheless it is still a very strong market and we look forward to a great year in sales in the region”
Buena Park, CA
Buena Park, CA
Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that it has reached an agreement with Italo Trading to represent Hosa and its distributed product lines throughout Latin America. The new agreement—reached in January 2013—is expected to provide music and audio-visual professionals throughout this vital region far greater access to Hosa’s highly regarded product offerings.
Daniel Salomao, President of Italo Trading, reflected on his company’s recent representation deal with Hosa Technology, “Hosa has an extensive group of products and the company’s reputation in the industry is stellar. I am delighted to be tasked with representing the company throughout Latin America. There is a wealth of opportunity throughout this region and I am confident our new agreement will prove mutually beneficial for both companies.”
Jonathan Pusey, Hosa Technology’s Vice President of Sales and Marketing, is equally enthusiastic about the new relationship between the two companies. “All of us at Hosa are looking forward to developing a long and productive relationship with Italo Trading,” says Pusey. “The company has an excellent reputation and I am certain this agreement represents yet another major step forward as we work to extend Hosa’s global reach. I believe this is a win-win deal for both companies.”