news on italo trading

NAMM Show January 2014

Anaehim, CA


It was the largest NAMM show in recent years; Music Group had its brands all showcased in the same booth: Turbosound, Midas, Behringer, Bugera. The X32 mixer was, once again, the star of the Show. 


HOSA Technologies, that celebrated 30 years in the market in 2014, held a celebration party a day before the show, with the presence of their top executives and worldwide sales force to discuss the strategy for the upcoming year.


They launched several new solutions for the mobile musician during this NAMM Show.


Expomusica Sept. 2013

Sao Paulo, Brazil

The biggest Music Fair of Latin America. A fair awaited by thousands of professionals for the great achievement of the business year and desired by the great visitors. Include innovations in musical instruments and the latest releases from the world market. 


Expomusica is also the best trade show of its kind in Latin America, brings together over 200 exhibitors that showcase new musical products, accessories and professional audio and lighting.


Italo Trading was present with Pro Shows, representing all the news from Behringer and Powersoft products for the Brazilian Market.

Switchcraft, September, 2013

Chicago, IL


Switchcraft, Inc., the worlds leading manufacturer of interconnect solutions for audio, video and data is pleased to announce the addition of Miami based Italo Trading, LLC to our worldwide team of sales representatives.


Italo will be focused exclusively on our Pro Audio & Broadcast line of products in Mexico, Central and South America.


Daniel Costa Salomao, owner of Italo Trading, LLC is a welcome addition to our team and brings a wealth of knowledge and experience in the Latin American market.






Infocomm, June 2013

Orlando, FL


InfoComm International is the trade association representing the professional audiovisual and information communications industries worldwide. Education, including technical and business courses, in the classroom and online. Resources, such as AV standards, thought pieces and market research. Events, including local roundtables and international trade shows


ITALO Trading was present at the show representing Powersoft and HOSA, several new concepts on the Install market were revealed on this show.  The growing attendance made it a great place for Powersoft to release their new 8 channels Amplifier Line.


AES, May 2013

Sao Paulo, Brazil


With participants from over 70 countries around the world no other convention deals with the needs of the professional audiovisual industry, such as AES Brazil Expo Workshops , tutorials , academic papers and exposure to participants with a wealth of opportunities for learning , networking and business.


Taking place every year in May in Sao Paolo, Brazil, its distinguished importance in evident the Pro Audio Industry. Every year getting bigger and better, AES is the best show to attend in Brazil if you are in the Pro Audio Industry. Italo Trading is there representing brands from around the world and taking care of customers questions on all the new products.





Sound Check, April 2013

Mexico City, Mexico


sound.check Xpo was conceived with the need for dedicated professionals who live and Industry Music and Entertainment. This is a one of a kind experience for those looking to be at the forefront of technology, finding long lines of equipment and variety of musical instruments.


Italo Trading is present year after year is the Sound Check, in Mexico City. Sound Check is the most important show in the industry in Mexico and brings together an impressive number of independent dealers and all important distributors from the country.
NAMM Show, January 2013

Anaheim, CA


Italo Trading was present again this year at NAMM Show, in Anaheim, California. It’s was a great show for the Music Group; Behringer launched over 50 new products, bringing to the market the latest in technology and innovation.


Daniel Salomao, with Italo Trading, states that “the Latin America Market has been suffering for the last year or so, nevertheless it is still a very strong market and we look forward to a great year in sales in the region”




January, 2013

Buena Park, CA


Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to announce that it has reached an agreement with Italo Trading to represent Hosa and its distributed product lines throughout Latin America. The new agreement—reached in January 2013—is expected to provide music and audio-visual professionals throughout this vital region far greater access to Hosa’s highly regarded product offerings.


Daniel Salomao, President of Italo Trading, reflected on his company’s recent representation deal with Hosa Technology, “Hosa has an extensive group of products and the company’s reputation in the industry is stellar. I am delighted to be tasked with representing the company throughout Latin America. There is a wealth of opportunity throughout this region and I am confident our new agreement will prove mutually beneficial for both companies.”


Jonathan Pusey, Hosa Technology’s Vice President of Sales and Marketing, is equally enthusiastic about the new relationship between the two companies. “All of us at Hosa are looking forward to developing a long and productive relationship with Italo Trading,” says Pusey. “The company has an excellent reputation and I am certain this agreement represents yet another major step forward as we work to extend Hosa’s global reach. I believe this is a win-win deal for both companies.”


September, 2012


Italo Trading was present at the Expomusica 2012 in Sao Paulo Brazil presenting the Powersoft amplifiers to the Brazilian sound professionals. The event happened at the largest city in South America and was visited by over 90,000 people during 5 days. Powersoft is distributed in Brazil by PROSHOWS and is the only European amplifier manufacturer with significant presence in that country.

Thanks Proshows for the support and we will be there again next year.





April 22nd to 24th, 2012

Sound Check Mexico

Italo Trading was present at the Sound Check in Mexico City, introducing the revolutionary Behringer X32 mixing board to the market three months before its official worldwide release.

Daniel Salomao, Director at Italo Trading, conducted a product seminar twice a day to explain the new product’s features to dealers, counting with the support of Behringer’ s Mexican distributor InovAudio, that is doing a great job in that market. 

The Behringer X32 console was the biggest success at the event that counted with 120,000 visitors this year.


March 21st-24th, 2012

PL&S Trade Show in Frankfurt, Germany.

Italo Trading was once again present at the PL&S in Frankfurt, Germany, bringing to the market new releases from its partners, Behringer from Germany and

At the Behringer booth Daniel Salomao and Stefano Previtali showing for the first time the X32 mixing board and several new products at the Music Group booth.

Powersoft, from Italy.

According to Daniel Salomao, director at Italo Trading, “PL&S is a great show to be present to get to know the new tendencies of the market. In Germany we can witness what is newly released in Europe that will be soon available in Latin America. We have been present at the Show for the last 10 years and based on what we see here, we try to educate our customers in Latin America on what is coming new.”







March 2012:
Powersoft's annual World Meeting and Prolight+Sound

"Investing in people, expanding the Italian Headquarters, constant innovation in products and partnerships with universities and research institutes, focus on marketing and customer care": these are some of the key words highlighted by Carlo Lastrucci, president of Powersoft, during the Prolight + Sound Trade Fair in Frankfurt.
The PL+S week in Frankfurt represents an excellent venue from which to announce the essence of the company. For the fourth consecutive year, Powersoft has organized its "World Meeting", one day before the show, at the Tryp Hotel close to the Frankfurt Messe site. This edition of the meeting was celebrated together with almost 50 distributors coming from all over the world in an exciting meeting place to talk about business strategies, innovations, vision and gather feedback from prestigious distribution partners.

A "spiral" logo on the big screen, specifically designed for the event, opened the conference: "It is the symbol of our meeting," stated Carlo Lastrucci "the spiral means a solid starting point, a constant growth and openness towards the future: that's what we want to spread to our business partners!". From reports of a successful year 2011 for Powersoft, to product updates and on to new marketing plans and customer care services, the audience reaction has been positive. That's the unmistakable proof that the path the Italian amplifier manufacturer is following is in the right direction in terms of products and commercial strategy.

The meeting ended with the long awaited Powersoft award ceremony for those distributors who achieved the best performance during 2011:

Awarded as "Distributor of the Year":
Americas: ProShows, Brazil
EMEA: TM Audio, The Netherlands
Asia/Pacific: Sanecore, China

Awarded for "Outstanding Achievement":
World award: Midigraphics, South Korea


January 2012:
Powersoft announces new Account Manager for Central and South America

Following the outstanding work carried out by Daniel Costa Salomao in Brazil during 2011, Powersoft extends the collaboration by appointing him as the new Account Manager for the CALA region (Central America Latin America). Daniel's task will be to maximize business in those countries where Powersoft is already present, and at the same time open new markets within the region.

According to Luca Giorgi, Powersoft's Pro Audio Business Unit Manager, Mr. Salomao's invaluable experience and commercial expertise will help improve Powersoft's network of business partners substantially across Central and South America. 

"During the last nine months of collaboration the flawless symbiosis with Daniel has brought outstanding results" states Mr. Giorgi. "We are confident that his knowledge of the market and his experience in the field will play a major part in expanding our market share in those areas where we are present while simultaneously extending to those where we are not".

"Powersoft products are universally recognized as those granting the best New Clean Technology/performance ratio in the Pro Audio industry", says Daniel Costa Salomao. "I had the pleasure of visiting Powersoft's manufacturing facility in Italy and I was amazed by the amount of care and attention paid to every detail of every single product Powersoft manufactures." He continues, "I am sure Powersoft will be greatly successful in all Latin America because this is a market in rapid development and professionalization, constantly looking for the latest and most advanced technologies available. We will make sure to supply our customers with only the best solutions."

Mr. Salomao has a bachelor's degree in International Business and a vast experience living abroad and managing sales in different continents. Mr. Salomao is based in Miami, FL.


January 2012:
Behringer unveils the incredible, 10,000 watt, $30,000 iPod docking station.

The NAMM Show brought many surprises, celebrities and new products, but nothing grabbed media attention more than the massive iPod dock unveiled at this year's Behringer booth.


To celebrate the 50 new consumer products in the EUROSOUND consumer electronics brand being released for 2012, Behringer releases the iNuke Boom, the loudest iPod/iPad dock in the world.


The  iNuke Boom measures 8 feet wide and 4 feet tall and will blow listeners away with it's 10,000 watts of power.  If the dual 18" subwoofer dock is a little more than you need, or you are just looking to save a little money, you can opt for the smaller Behringer docks retailing at just $99.

April 2011:
Powersoft appoints ITALO TRADING, LLC to manage the Brazilian Market

ITALO TRADING, LLC under the leadership of Founder Daniel Costa Salomao, is now managing the Brazilian market for the Italian POWERSOFT, the world leader in light-weight, high power, single rack space, energy efficient amplifiers for the professional audio market.

According to Powersoft, the addition of Daniel Costa Salomao proves the strong commitment to the Brazilian Market. Italo Trading, LLC has recently begun in his new post of providing extended support in South America's largest single market. Originally Brazilian, Salomao has a wealth of experience from many years of previous work in the region, which both Brazilian clients and Powersoft will benefit from.

"Over the years, we have enjoyed good growth in Brazil", says Luca Giorgi, Powersoft's Pro Audio Business Unit Manager, "and with the great user references we have, there is much more future potential for us. It is only logical for us to put more energy behind it and support our local partner by reinforcing the team with an expert."

"We know and value Daniel Salomao well since he had been involved with our product at different opportunities in the past, and his knowledge of the Brazilian audio market is precious for our advance and continuous growth."

"Powersoft manufactures top quality power amplifiers and DSP technology at its facilities in Italy", states Salomao. "I have always been impressed with the product, which is some of the technologically most advanced equipment in the market today, and I am proud to now help connecting the brand with the Brazilian audio community. Brazil will be focusing on a number of major sports events over the next six years, and this alone will require unprecedented levels of new and additional audio equipment and expertise in the local industry."

July 9 2010:
BEHRINGER Appoints Italo Trading LLC to Enhance Distribution Network in Latin America

June 23, 2010 - BEHRINGER proudly announces the appointment of Italo Trading LLC. Italo Trading LLC is an independent sales organization owned and operated by Daniel Costa SALOMAO, who will play a pivotal role in the restructure and management of BEHRINGER’s distribution network in Latin America.

“BEHRINGER is proud to be associated with Italo Trading LLC and is convinced that this relationship will play a key role in expanding our success in this region. Latin America is and always has been a valuable market for our business, and drawing upon Daniel’s expertise and recommendations, we plan to aggressively focus our efforts in the area over the coming years,” commented CEO Uli BEHRINGER.

Daniel SALOMAO is the Owner and Managing Director of Italo Trading LLC and brings with him over 13 years of experience in the audio industry, having held previous sales management roles with companies such as Selenium and Proel.  He has lived and worked in the US, South America and Europe, and fluently speaks English, Spanish, Portuguese and Italian.  He is currently based in Miami.

“I am very excited and honored to take on this challenge” remarked SALOMAO.  He continued, “BEHRINGER is a major player in this industry, and offers from production to distribution the best product-for-value ratio in the market.  I look forward to enhancing and strengthening the distribution network, to ensure BEHRINGER’s success in Latin America.”


Founded in 1989, BEHRINGER revolutionized the music and audio manufacturing industry by offering previously high-priced professional equipment at consumer pricing, defining a new “Prosumer,” or home recording market. BEHRINGER is designed by musicians for musicians, and offers a comprehensive product range of professional-quality equipment that includes loudspeakers, amplifiers, mixers, powered mixers, computer-based recording and DJ products, microphones, headphones, wireless systems, musical instruments and professional lighting systems. The company owns and operates its own manufacturing facility, known as “BEHRINGER City”, where every product is carefully engineered and quality tested. For more information, please visit


March, 2010:

Eminence Loudspeakers announces Italo Trading, LLC as their official export sales representative for South America.

Eminence Speaker, LLC has announced the addition of Miami-based Italo Trading, LLC to its Latin American Manufacturers Representative Team.


Specializing in brand development and sales and marketing events for professional and consumer audio & lighting companies, Italo Trading will be representing Eminence products in Brazil, Argentina, Chile, Ecuador, Peru, Bolivia, Uruguay, Paraguay and Columbia.


“I’m very excited about this partnership.” said Italo Trading LLC Managing Director Daniel Costa Salomao. “Having the opportunity to offer the legendary Eminence speakers to the South American customer will be a great deal for us. “


“Last week during a factory tour at Eminence headquarters I realized how great and modern the factory is and I’m sure my team will be able to deliver this message to our customers. “


“Eminence is the biggest speaker manufacturer in the Americas and it’s time now for the South American customers have access to their products.”


“We are very excited to have Daniel join our dynamic sales team.” said Eminence Distribution Sales Manager Gary Morrison. “His sales and marketing background, combined with his overall knowledge of the speaker industry, is a welcome addition to our International Sales Department.”

Eminence Speaker, LLC





Anaheim, CA: During the worst recession period in recent history, Italo Trading took the challenge to represent and pioneer the PROEL brand into the USA market. Starting from Zero sales in 2008, Proel sold over One million dollars in USA market in just 12 months period. This outstanding performance would not be possible without the complete support from the Italian headquarters and Italo Trading channels of distribution. After its start in USA late 2008, Proel has today over 100 active dealers, 20 sales agents covering the entire US continent and a strong and dedicated staff in the Miami, FL office.


NAMM was also a great opportunity to meet with international distributors worldwide. As the MusikMesse Frankfurt show approaches (March 24th, 27th) Italo Trading is committed to bring you more products, more support and allot more options for your market needs.


Preview of Proel Booth photos at Prolight + Sound 2009!

Proel Group used the Prolight + Sound in Frankfurt as a platform to launch and exciting range of new products, from Audio to Lighting and including a complete line of professional video solutions, displayed at booth F31 Hall 4.1.

As in the past years, this 2009 edition was once again witness Proel Group’s presence at the Frankfurt event with a booth rich with new products and supported by a crew of staff members.


For more pictures click here: